Introducing Custom Form Builder: Tailored Loan Application Experiences for Lenders

3 min readSep 19, 2023


In the ever-evolving landscape of lending, one thing remains constant: the need for innovation. Today, we’re excited to announce an innovative solution that is set to transform your lending operations, and elevate the experience for both you and your borrowers.

Say hello to Custom Form Builder in Originate — an industry game-changer designed to empower lenders in Africa.

The Challenge Lenders Face

We understand the challenges of gathering information from loan applicants using standardised forms that lenders often face. These forms, while necessary, often fall short when it comes to aligning with the unique criteria of each lender and loan product. It’s frustrating for both borrowers and lenders alike.

Take, for instance, the requirement to provide card-related information when applying for a school loan. This misalignment not only leads to a poor user experience but also hinders lenders from obtaining the precise data they need for their various loan offerings.

A Solution That Puts You in Control

Finally, we’ve launched a solution in Originate that empowers lenders to take control of the loan application process: Custom Form Builder.

Why does this matter to you?

Imagine having the freedom to design application forms that perfectly match your specific loan product requirements. It’s not just a dream — it’s a reality. With this feature, you can get rid of one-size-fits-all forms that don’t serve your needs.

Unleash Your Creativity

Originate’s custom form builder is designed with your needs in mind. It’s an intuitive drag-and-drop interface that lets you create application forms tailored to the unique needs of your loan products. Whether you need a concise, straightforward form for quick approvals or a comprehensive one for complex loans, the custom form builder empowers you to craft the perfect form effortlessly.

Benefits That Will Transform Your Lending

  1. Tailor Forms to Match Each Loan Product: No more irrelevant questions. Customise your forms to collect only the information essential for each loan type.
  2. Accelerate Loan Application Completion: Streamline the process, so your customers spend less time filling out forms and more time securing loans.
  3. Enhance Application Review Efficiency: Focus on the data that matters most, making smarter credit decisions with confidence.
  4. Expedite Credit Decisions: Faster access to precise data means quicker loan approvals, delighting your customers and boosting your lending success.

How It Works

The future of lending is all about customisation, user-centric design, and operational efficiency. Originate’s Custom Form Builder is the key to unlocking these benefits and more.

This innovative feature empowers you to deliver a superior lending experience while streamlining your lending processes. It’s a win-win for both you and your customers.

With Custom Form Builder, you’re not just streamlining your application process; you’re creating a future where lending is smarter, more efficient, and more tailored to the unique needs of your customers.

Transform your lending — one custom form at a time. Welcome to a new era of lending success.

Happy lending! 🎉




We use advanced machine learning technology to unearth unique customer financial data, enabling digital lenders to make smarter credit decisions.